Cooking up real feelings: Nazir's journey mixed with my rise by 32%

01. Look close: turn feelings around (find out)

Taking the dive

I teamed up with marketing but also helped out in support, going over every detail bit by bit. Checking honest opinions, spotting how people use words.

Feedback forms questioning folks directly about their dropped purchases. A dozen private talks held with serious customers. A strange brain-related trend showed up. Folks kept saying things like "I need to belong," or "it gives me a rush," even "total control."

But our website? All we yapped about was fancy materials and how stuff was built. In plain terms: we aimed at their logical mind, yet their gut - the emotional part - was begging for emotion. What they really craved was tasting that VIP vibe long before pulling out cash.

The key point? Luxury shoppers aren't simply buying stuff. Instead, they're after a sense of self along with excitement. Our website listed features instead of capturing that vibe.

I tested the feelings idea using numbers. This is what we saw on the page: Time spent viewing product details was way up, which hints at solid interest in visuals.

Yet checkout abandonment sat dangerously high (over 80%), meaning most left right when asked to pay. Clicks on emotion-driven buttons? Super low - turns out those feeling-based prompts were lost in the layout. Some folks stayed longer on item screens - quick brain sparks, eye candy. But once buying came up, the plot fizzled, logic kicked in, so they left. The tale died right where feelings should've pushed them forward.

A game-changer? Setting up who you are - figuring it out, then building it step by step
I worked alongside the copywriter, also joined by the SMM lead, turning the website from just a flashy brochure into more of a brand spotlight. Quick tales that hit hard - craft the moment. We swapped factory specifics for words about change instead. Before, the focus was on how it's created - python skin, rare gems.

Now, it's on Once you've changed - it's your moment, feel the rush. This change sparked excitement, stirring early interest before buying.

I built feelings into each step of the journey - so it flows better from start to end. Big, sharp photos packed with feels - showing drivers living their best life, totally in sync with the ride, like they're calling the shots on every road.

Copy hit hard, matching the vibe, pulling you into those standout seconds where everything just clicks. Funnel flow with feeling: the checkout kept things moving naturally. Rather than just showing a plain order recap, users got a gentle prompt - like "you're adding your chapter to Nazir's journey." That touch played on staying consistent and smoothed out last-minute doubts.

People trust what others like - so rare releases plus features in mags tapped into that fear of missing out. When something's truly one-of-a-kind, staying on the sidelines just doesn't happen.

We had no hunches. Instead, we tested both versions - side by side - one stuck to features, while mine leaned into feelings.

The success metrics were clear: the Original item (Start point for Success rate, Mid level for User happiness, Extended for Typical purchase duration) was decisively outperformed by the Feeling outcome (Up by 32% for Success rate, Much higher for User happiness, Now quicker for Typical purchase duration).

Outcome? The feel-based redesign crushed it within four weeks. That 32% jump showed something real - using mind-science in high-end design boosts cash flow, not just looks.

This project proved something I'd long thought was true - being a mid-to-senior UX pro means thinking like a planner, not just a decorator.

Responsibility goes way beyond how clean a screen looks. Instead of skimming the surface, I chased down deeper mental triggers, brought marketing and messaging into sync through shared aims, while turning tangled feelings into solid results that matter. I skip the small interface fixes - those aren't real moves. Instead, I dig into why folks make decisions at all.

To me, solid design grows outta genuine wonder about what drives behavior. I'm set to take this approach straight into your crew - using gut emotions to drive steady results.

How about we kick off by tracing how your product reflects user identity? Otherwise, let's do a fast round of interviews to gather real feedback.

No matter the path, I'll turn those vibes into clear numbers.